There’s a lot of moving parts when you’re working on a marketing campaign and it can feel overwhelming if you haven’t mastered this art yet. A marketing campaign launch requires a lot of planning, time and patience. In fact, planning is halfway of your path to success. Did I say planning? Let me say that …
This is an actions CHECKLIST you can follow through when you start a new marketing job – this will set the ground for success, help you impress and deliver results in your first days.
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A key challenge for anyone who wants to learn how to use Google Analytics is not having a website. Unless you have your own website, the common assumption is that you can’t get hands-on experience with the tool. BUT YOU CAN. In this blog I share how you can learn Google Analytics for free, …
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What makes a professional marketer distinguishable from his/her peers? What marketing skills are required to keep a steady pace in the competitive marketing world? What specific skills help marketers to successfully strategize and execute marketing campaigns? These are the questions that arise in the mind of every person who is about to take the first …
How to choose a marketing specialization is one of the key questions that comes up for anyone looking to start a career in marketing. It is an FAQ from my YouTube channel and seems to be one of the topics that confuses you the most. So let’s dive into the subject and I will answer …
Starting a career in digital marketing doesn’t necessarily require a specific degree. Nevertheless, you will need to study a great deal of information, gain relevant skills and expertise to establish your career. As a novice in the early days of my career, I had to go through many experiences and I learned by trial and …
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One of the most commonly asked questions over on my YouTube channel surrounds marketing resources. There’s an ocean of content on marketing and it’s hard to pinpoint what is good quality content and how not to go stir crazy trying to catch up with everything. There are many free online marketing resources which allows users …
How Can Marketers (& Businesses) Adapt and Survive the Crisis So much has happened over the past weeks and businesses took a hard hit from Covid-19. Buyers may be on hold but companies need to survive this crisis and marketers need to readjust their strategies along with the rest of the business units. I share …
If you’re in marketing, you’ll know how important it is to always stay up to date with the everchanging trends, algorithm changes, new social media platforms, tools and even, influencers. I had the chance to attend the fourth annual Social Media Week Toronto (#SMWTO) between November 12 to 15, an event that is held in …
Social Media Week Toronto 2019 Takeaways & Social Media Trends 2020 Read More »
Who doesn’t want to drive more sales on Instagram? Instagram is one of the top platforms brands invest in to increase their sales. Howeve my observation is that they tend to focus more on audience growth, while they should utilize the features of the platform to their advantage. ie. the bio and link fields. The …
‘Motherhood is the only job you can’t quit from’. It didn’t take me long to truly understand this phrase and realize how difficult motherhood is. And will be. FOREVER. If I’m being honest, sticking with something for the rest of my life is a totally new feeling. I’ve always been the person who isn’t afraid …
Email signatures are oftentimes overlooked, but having a professional one can easily boost the effectiveness of your emails. It’s important to know how to create a decent email signature so that you can empower your personal or professional brand. First of all, a signature is the perfect opportunity to brand every message you send. Think of …
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An editorial calendar is one of the key documents that I keep as a digital marketer and it is one that has a significant effect on my content marketing success. Over the years, I’ve updated and optimized the initial template that I created and have used to manage the content projects of my clients. Since …
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