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Social Media Week Toronto 2019 Takeaways & Social Media Trends 2020


If you’re in marketing, you’ll know how important it is to always stay up to date with the everchanging trends, algorithm changes, new social media platforms, tools and even, influencers. I had the chance to attend the fourth annual Social Media Week Toronto (#SMWTO) between November 12 to 15, an event that is held in 25+ cities globally. There was so much great information to take home from the event and I loved meeting with thought leaders and colleagues from…

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Drive sales on instagram

Drive More Sales on Instagram

Who doesn’t want to drive more sales on Instagram? Instagram is one of the top platforms brands invest in to increase their sales. Howeve my observation is that they tend to focus more on audience growth, while they should utilize the features of the…

A Career in Digital Marketing in 2019

A Career in Digital Marketing in 2019 [VIDEO]

After publishing my ‘Day in the Life of a Digital Marketing Manager‘ video, I received so many questions from people who are interested in getting into the marketing field and getting a job in marketing. Marketing is a field that keeps growing and expanding…

Day in the Life of a Digital Marketing Manager

Day In The Life of A Digital Marketing Manager [VIDEO]

Career selection is a struggle for so many, and it definitely was for me back in the day. I started my career in the corporate world in business development and discovered my passion while doing an MBA, few years into work life. When my…