If you’re in marketing, you’ll know how important it is to always stay up to date with the everchanging trends, algorithm changes, new social media platforms, tools and even, influencers. I had the chance to attend the fourth annual Social Media Week Toronto (#SMWTO) between November 12 to 15, an event that is held in 25+ cities globally. There was so much great information to take home from the event and I loved meeting with thought leaders and colleagues from…
Who doesn’t want to drive more sales on Instagram? Instagram is one of the top platforms brands invest in to increase their sales. Howeve my observation is that they tend to focus more on audience growth, while they should utilize the features of the…
‘Motherhood is the only job you can’t quit from’. It didn’t take me long to truly understand this phrase and realize how difficult motherhood is. And will be. FOREVER. If I’m being honest, sticking with something for the rest of my life is a…
Email signatures are oftentimes overlooked, but having a professional one can easily boost the effectiveness of your emails. It’s important to know how to create a decent email signature so that you can empower your personal or professional brand. First of all, a signature…
An editorial calendar is one of the key documents that I keep as a digital marketer and it is one that has a significant effect on my content marketing success. Over the years, I’ve updated and optimized the initial template that I created and…
When it comes to work gear, working remotely has taught me to keep my equipment minimal and lightweight. Over the 4+ years that I’ve worked this way, I have travelled way too many times, worked from over 100’s of cafes and coworking spaces and…
Few weeks ago I created a poll on Youtube to ask the community what the next video topic should be and received many answers – thank you! Out of the 4 I suggested, 5 things I wish I new before I started my career…
When following a career in marketing, a huge part of your decision making is to decide whether to work ‘in-house’ or for an agency. When you choose one over the other, it doesn’t mean that your decision has to be final and you have to…
After publishing my ‘Day in the Life of a Digital Marketing Manager‘ video, I received so many questions from people who are interested in getting into the marketing field and getting a job in marketing. Marketing is a field that keeps growing and expanding…
Pregnancy changes everything about your body and your skin definitely isn’t excluded. The ever-changing hormone levels make you feel highs and lows at the same time, blur your thoughts one minute then clear your mind the next, give you a beauty effect one day…
I had been working full-time for nearly 8 years, launched several businesses at certain times over the course of my career, and established a consultancy business last November. Work was always a big piece in my life and although I’m the constant questioning type,…
When we moved to Toronto in August 2018, we only knew a handful of people in the city. In fact, apart from two good friends who had moved from the same city as we used to live in (Bodrum, Turkey) prior to Toronto, I…
Why is it so difficult to adopt new habits and make them stick? Whether it is waking up at 6 AM every morning, eating healthy, working out or anything that comes to mind for that matter, many of us struggle to stay consistent and…